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Today’s Web is a shopping mall.

It is populated by struggling creators, relentless advertisements, and dominated by large chains and fast-food services.

There isn’t much room for mid-sized businesses, and customers and workers alike barely interact with each other.

You don’t feel comfort at this mall, all you can feel is annoyance and despair.

Let’s instead imagine the Web as a fertile farmer’s market, full of countless vendors selling local produce.

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Independent Markets promote relationships and direct contributions to vendors.

When you make a purchase, you don’t just slide a card and wait for your product. …

About

Amber Case

Design advocate, speaker and author of Calm Technology + Designing With Sound. Research Fellow at Institute for the Future. Caseorganic.com

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