What if every time someone visited a website, that site’s owner could make a small amount of money?

With just a few lines of simple code, you could monetize just about any content online, so that each visit to a page would result in a small payment directly to you.

This is the idea behind Coil, a startup that allows its users to pay small amounts of money to website creators using a surprisingly simple set of tools.

This post will show you all you need to know to monetize your website with micropayments.

Micropayments are small amounts of money…


Today’s Web is a shopping mall.

It is populated by struggling creators, relentless advertisements, and dominated by large chains and fast-food services.

There isn’t much room for mid-sized businesses, and customers and workers alike barely interact with each other.

You don’t feel comfort at this mall, all you can feel is annoyance and despair.

Let’s instead imagine the Web as a fertile farmer’s market, full of countless vendors selling local produce.


Dinner DAO: How to Have Your NFTs & Eat Them Too!

Unlock Grantee Austin Robey recently concocted one of the most practical applications of NFTs I’ve seen using Unlock’s protocol: Meeting IRL over a great meal.

The first Dinner DAO!

Inspired by the logic and tooling of DAOs (decentralized autonomous organizations), Austin’s Dinner DAO aims to bring the essential human experience of breaking bread together into our online communities — especially through this pandemic, when so much of our work and social interactions have moved online, and face-to-face meetings have become difficult to plan.

Here’s how the Dinner DAO works:

  • Members join a chapter…


I’m thrilled to announce that I’ve joined Unlock as a strategic advisor! Unlock is an open source, Ethereum-based protocol which empowers creators of all kinds to monetize their content and create membership benefits for their communities through membership NFTs.

Why Unlock Protocol?

There has never really been a good payment solution for the web built at the protocol level. Without a protocol, the web has only had surface level solutions, such as targeted advertising, resulting in enormous social issues. …


As the web enters its fourth decade, its future seems less predictable than ever. Will it continue on its current path? Or change course completely?

The concept of micropayments is one of the earliest web-related ideas. As far back as the 60s, Ted Nelson was using the term to describe a new system of fractional transactions which could be used to monetize online traffic for everyone.

But micropayments have still yet to become an everyday service. The web itself has evolved in a different direction than the one imagined by its early architects.

The web of the 90s was a…


30 years into the web’s history, micropayments still aren’t a part of our daily lives. It’s one of the great unsolved mysteries — why didn’t this promising system take off, and who, if anyone, is responsible for its early demise?

As the world wide web soared in the 1990s, many of the systems envisioned by its early architects saw rapid development. But micropayments, which had once been described as an essential nutrient for any web system, seemed to be dead in the water.

There are arguments for micropayments. One is that they might enable the missing middle for creator content, by enabling purchases that might be too small to warrant either a subscription or a one-time $10 purchase. …


There’s a good chance that this decade will be remembered as the start of the decentralized age of computing.

Blockchains are already being applied to hundreds of new decentralized apps, protocols, and systems meant to replace existing monetary systems.

New technologies like decentralized finance and cryptocurrencies are experiencing tectonic shifts in short periods of time. Stability in the industry will bring new tools that can benefit whole new sectors. The healthcare data industry is one of the largest opportunities for these rapidly maturing systems.

Healthcare has already been turned on its head dozens of times. But decentralized systems have the…


I’ll be working with Mozilla to help reshape the economics of the web in 2021!

I have been granted a Mozilla Fellowship for 2021!

I have been writing recently about the future of digital currency, including micropayments and new models for creator compensation. In November, I hosted the Future of Micropayments conference, an online event focused on possible paths forward for these new financial models. I’m excited to continue this work next year with a Mozilla Fellowship, made possible by Coil.


Fixing the web involves taking care of Creators.

Creators have three options for surviving online: closed marketplaces, recurring subscriptions and invasive advertising. It’s time for something new.

You’re in an arcade.

This arcade has a million machines.

Instead of coin slots, the games have different payment methods. Some are ad-supported, frequently pestering you with annoying pop-ups. Others won’t let you play until you enter your credit card. Some require a monthly subscription, and the rest have an up-front cost that is too much for casual use.

Some people will pick a few machines they like, and most will give up. Why can’t you just pay a quarter for a quick match against a friend? …


Have you ever found yourself turning on a light switch or opening a window without even realizing you were doing it? So much of the everyday technology in our lives has been simplified to the point where we hardly even notice it, even as it takes up larger portions of our daily lives.

Our culture has become so used to “Walk-By” interfaces that we accept them as part of everyday life. They’re stable, robust, and user-friendly. They have reached a certain kind of technological maturity, unlike newer web-based inventions which are still developing.

Pass-through technologies like light switches get people to their goals without them needing to focus on the interface. Flickr: saaby

With COVID-19 driving us indoors and into…

Amber Case

Design advocate, speaker and author of Calm Technology. Research Fellow at Mozilla Foundation, Advisor at Puma Browser and Unlock Protocol.

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