How Facebook Can Better Fight Fake News: Make Money Off the People Who Promote It

Image via Mic
Mock-up UI for user-driven content review on Facebook
  • A news site pays to advertise an article or video on Facebook
  • Facebook holds this payment in escrow
  • Facebook publishes the ad to a select number of Facebook users who’ve volunteered to rate news items as Reliable or Unreliable
  • If a supermajority of these Facebook reviewers (60% or more) rate the news to be Reliable, the ad is automatically published, and Facebook takes the advertising money
  • If the news item is flagged as Unreliable by 60% or more reviewers, it’s sent to Facebook’s internal review board
  • If the review board determines the news to be Reliable, the ad for the article is published on Facebook
  • If the review board deems it to be Unreliable, the ad for the article is not published, Facebook returns most of the ad payment to the media site — keeping 10–20% to reimburse the social network’s review process

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store