The Future of Paying Each Other on the Web
Today’s Web is a shopping mall.
It is populated by struggling creators, relentless advertisements, and dominated by large chains and fast-food services.
There isn’t much room for mid-sized businesses, and customers and workers alike barely interact with each other.
You don’t feel comfort at this mall, all you can feel is annoyance and despair.
Let’s instead imagine the Web as a fertile farmer’s market, full of countless vendors selling local produce.
When you make a purchase, you don’t just slide a card and wait for your product. You get to communicate with the person you’re buying from, seeing the transaction from their perspective as well as your own.
There’s no wall between you separating the buyer from the seller, you’re both essential components of the very concept of a market.
In this environment, we’re more likely to explore, to meet new people, to try new products, and sell our own.
This is a healthy market, one with human energy and emotion, which feeds our happiness rather than just feeding off of it.
