Watch: Calm Tech UX & Inclusive Design Principles at Microsoft

  • Understand urgency and medium: Can you be more mindful of the relative importance, and design appropriate levels of urgency? If everything looks urgent, nothing is.
  • Adapt to the customer’s behavior: If a customer consistently interacts with one type of notification, and ignores another, can your system react and adapt?
  • Adapt to context: Does your experience change if the sun’s out, or if there’s a crowded room? An isolated environment? Time of day? Can it respect and change in different types of environments or customer contexts?
  • Enable the customer to adapt: Can the customer personalize the experience, so it works better for their particular needs?
  • Reduce mental cost: How can you make your experiences simpler, clearer, and less costly to understand? Are there parts of the journey that are unnecessary or overly complicated?

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Design advocate, speaker and author of Calm Technology. Research Fellow at Mozilla Foundation, Advisor at Puma Browser and Unlock Protocol.

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Amber Case

Amber Case

Design advocate, speaker and author of Calm Technology. Research Fellow at Mozilla Foundation, Advisor at Puma Browser and Unlock Protocol.