We’re Missing an Entire Universe of Web Payments: How to Fix the Web for Creators

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Fixing the web involves taking care of Creators.

Creators have three options for surviving online: closed marketplaces, recurring subscriptions and invasive advertising. It’s time for something new.

You’re in an arcade.

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The truly ridiculous experience of trying to read a single article from dailymail.co.uk. Clicking on any article without a hefty ad blocker delivers results in a complete disaster. In this case, all available content was covered by five distinct advertising zones, including a full moving video that would re-load if cancelled.
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There are not many ways for individual creators, communities and collaborators to sell digital assets that don’t fit into subscription or medium transaction models. Image courtesy of the author.
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Not every site benefits from a Subscription model. Sometimes you want to just buy a single article, but you don’t want to take out your credit card or pay more than a quarter. Creators who aren’t producing frequent content, or who cannot afford a payment system get left out of subscription models. Some turn to Patreon, advertising, or Gumroad.
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We must do better.
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Features that a crypto-based Web Wallet for creators could provide.
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A micro-revenue model for the web, backed by cryptocurrency, could provide a way for multiple authors of a single digital asset to be paid, even when it is included in another product offering.

Written by

Design advocate, speaker and author of Calm Technology + Designing With Sound. Research Fellow at Institute for the Future. Caseorganic.com

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